B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

34%

34% -- share of respondents suffering more from buffer rage than road rage for survey respondents (2025)

2025  · FCB Alliance Happiness / VOO

34% of survey respondents suffer more from buffer rage than road rage.

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Attribution: FCB Alliance Happiness / VOO View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
survey respondents
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
FCB Alliance Happiness / VOO Primary Tier C
https://campaignsoftheworld.com/tech-innovations/voo-buffer-rage/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
VOO buffer rage – To claim fast internet for all, VOO telecom turns the infamous buffering wheel into a new medium
VOO buffer rage, Using some code and in collaboration with media sites and streaming services, FCB Alliance Happiness hacked actual buffering wheels and turned them into a brand-new advertising medium. Data shows that over 50% of people experience ‘buffer rage’ every day. A state of uncontrollable a…
Original Research
FCB Alliance Happiness / VOO · Original study ↗

Survey data cited in VOO campaign case study; original survey methodology not stated

Methodology documented
Industrymarketing
Plain Text
survey respondents: 34% share of respondents suffering more from buffer rage than road rage. Source: FCB Alliance Happiness / VOO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buffer-rage-vs-road-rage
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<blockquote cite="https://lighthousedata.io/data/buffer-rage-vs-road-rage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of respondents suffering more from buffer rage than road rage for survey respondents<br><small>Source: FCB Alliance Happiness / VOO (2025) · <a href="https://lighthousedata.io/data/buffer-rage-vs-road-rage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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