B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- engagement boost from comment replies for Facebook (2025-11)
Replying to post comments on Facebook boosts engagement by approximately 18%.
- Value is an approximation (~18%) reported by Buffer
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier B
https://weknowvideo.com.au/2025/11/social-media-updates-to-know-this-week/ ↗
Source Article
Social Media Updates and Insights You Need To Know This Week - We Know Video
Welcome to We Know Video’s Friday Feed Report, our weekly wrap on what’s shifting across the social media landscape. Every Friday, we cut through all the noise to bring marketers, creatives, and brand teams the updates that actually matter; from platform changes and algorithm tweaks to emerging soci…
Original Research
Buffer
· Original study ↗
Methodology
Buffer report on comment reply engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 18% engagement boost from comment replies. Source: Buffer (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buffer-comment-replies-facebook-18pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buffer-comment-replies-facebook-18pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- engagement boost from comment replies for Facebook<br><small>Source: Buffer (2025-11) · <a href="https://lighthousedata.io/data/buffer-comment-replies-facebook-18pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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