B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$20,000,000
$20,000,000 -- social media value for Budweiser 'Messi x Budweiser 644' campaign (2020)
Budweiser's 'Messi x Budweiser 644' campaign earned $20 million in social media value.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$20,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Budweiser/Copa90
Primary
Tier B
https://www.awesomic.com/hire-marketing-designer ↗
Source Article
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In 2020, football fans celebrated Lionel Messi’s 644th goal for a single club. Meanwhile, Budweiser and Copa90’s advertising agency focused on the goalkeepers who challenged the forward along his way.
The ‘Messi x Budweiser 644’ campaign created a customized Budweiser for eac…
Original Research
Budweiser/Copa90
· Original study ↗
Methodology
Campaign case study reported by Awesomic
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
Channelsocial
Cite this stat
Plain Text
Budweiser 'Messi x Budweiser 644' campaign: $20,000,000 social media value. Source: Budweiser/Copa90 (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budweiser-messi-campaign-social-media-value
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<blockquote cite="https://lighthousedata.io/data/budweiser-messi-campaign-social-media-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20,000,000</strong> -- social media value for Budweiser 'Messi x Budweiser 644' campaign<br><small>Source: Budweiser/Copa90 (2020) · <a href="https://lighthousedata.io/data/budweiser-messi-campaign-social-media-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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