B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- budget carrier retention intent rate for South Korean budget phone (알뜰폰) users planning phone replacement who would stay with their budget carrier (2024-02)
26% of budget phone (MVNO) users planning a phone replacement stated they would retain their budget phone carrier if major carriers offer large subsidies.
- Measured under the condition that major mobile carriers provide large device subsidies following the repeal of the Mobile Device Distribution Act
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024-02
Entity
Sample Size
1,005
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Consumer Insight (컨슈머인사이트)
Primary
Tier A
https://consumerinsight.co.kr/voc_view.aspx?no=3500&id=ins02_list&PageNo=1&schFlag=0 ↗
Source Article
컨슈머인사이트
컨슈머인사이트, 단통법 폐지와 휴대폰 구입에 대한 인식 조사
- 단통법 폐지 방침에 소비자 과반수 ‘찬성’
- 3명 중 1명, 더 저렴한 통신사로 이동 고려
- 폰 교체 예정인 알뜰폰 이용자 4명 중 1명만 ‘알뜰폰 유지’
- 자급제 구입의향자 절반 ‘이통사 비자급제 구입’으로 돌아서
- 이통사 초기 대응은 정부 취지나 소비자 기대에 못 미쳐
○ 단통법 폐지에 찬성하는 소비자가 5명 중 3명꼴로 절반을 넘었으며, 법안 폐지 시 3명 중 1명은 보조금이 더 많은 이통사로 이동할 생각이 있었다. 특히 ‘알뜰폰’ 이용자의 절반은 다시 이…
Original Research
Consumer Insight (컨슈머인사이트)
· Original study ↗
Methodology
Among budget phone users planning phone replacement; online survey Feb 28-29, 2024 of 1,005 mobile users aged 20-64
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Korean budget phone (알뜰폰) users planning phone replacement who would stay with their budget carrier: 26% budget carrier retention intent rate. Source: Consumer Insight (컨슈머인사이트) (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budget-phone-users-keep-budget-carrier-26pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/budget-phone-users-keep-budget-carrier-26pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- budget carrier retention intent rate for South Korean budget phone (알뜰폰) users planning phone replacement who would stay with their budget carrier<br><small>Source: Consumer Insight (컨슈머인사이트) (2024-02) · <a href="https://lighthousedata.io/data/budget-phone-users-keep-budget-carrier-26pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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