B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

8.3%

8.3% -- share of marketers spending majority of budget on software for marketers (2025)

Name: Share Of Marketers Spending Majority Of Budget On Software Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2025 · CMO Alliance

8.3% of surveyed marketers report spending the majority of their budget on software.

Cite this stat Share How we verify

Attribution: CMO Alliance View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

8.3%

Unit

Percentage

Data Vintage

2025

Entity

marketers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMO Alliance Primary Tier A

https://www.cmoalliance.com/where-are-marketing-budgets-being-spent/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Where are marketing budgets being spent?

Marketing budgets are undergoing a significant transformation in 2025. Rising costs, increased scrutiny, and rapid technological shifts have created an environment where marketers must justify every dollar they spend, but they are also being trusted with more responsibility than ever. The latest Fut…

Original Research

CMO Alliance · Original study ↗

Methodology

Future of Marketing Report survey

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers

Cite this stat

Plain Text

marketers: 8.3% share of marketers spending majority of budget on software. Source: CMO Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budget-majority-software-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/budget-majority-software-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.3%</strong> -- share of marketers spending majority of budget on software for marketers<br><small>Source: CMO Alliance (2025) · <a href="https://lighthousedata.io/data/budget-majority-software-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →