B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- budget exhaustion alert share for Retail media optimisation alerts (2026)
Nearly 40% of retail media optimisation alerts relate to daily budget exhaustion.
- Reported as 'nearly 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Osmos
Primary
Tier A
https://www.osmos.ai/blog/retail-media-benchmarks-2026 ↗
Source Article
Retail Media Benchmarks: What Success Looks Like in 2026
Subscribe to our news letter
2026 Is the Year Retail Media Gets Measured
Retail media too, much like the rest of us, has officially grown up.
What started as an experimental monetisation layer has entered a far more serious phase, one shaped by advertiser scrutiny, performance expectations, and incr…
Original Research
Osmos
· Original study ↗
Methodology
Approximate figure ('nearly 40%'); Osmos internal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail media optimisation alerts: 40% budget exhaustion alert share. Source: Osmos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budget-exhaustion-optimisation-alerts-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/budget-exhaustion-optimisation-alerts-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- budget exhaustion alert share for Retail media optimisation alerts<br><small>Source: Osmos (2026) · <a href="https://lighthousedata.io/data/budget-exhaustion-optimisation-alerts-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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