B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- event budget share pre and post show for B2B trade show event budgets (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Export Development Canada
Primary
Tier C
https://www.outport.ai/blog/tradeshow-event-marketing-strategies-lead-capture-automation ↗
Source Article
Trade Show and Event Marketing: Strategies, Lead Capture, and Automation for B2B Revenue Teams
Trade Show and Event Marketing: Strategies, Lead Capture, and Automation for B2B Revenue Teams
Learn how B2B revenue teams plan trade shows, capture qualified leads, and automate post-event follow-up to convert booth traffic into pipeline.
Trade show and event marketing remains one of the highest-co…
Original Research
Export Development Canada
· Original study ↗
Methodology
Range 30-40%, midpoint used; attributed to Export Development Canada guide
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B trade show event budgets: 30% event budget share pre and post show. Source: Export Development Canada (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budget-allocation-pre-post-show-activities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/budget-allocation-pre-post-show-activities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- event budget share pre and post show for B2B trade show event budgets<br><small>Source: Export Development Canada (2025) · <a href="https://lighthousedata.io/data/budget-allocation-pre-post-show-activities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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