B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of consumers feeling more connected to brands for consumers (2025)
64% of consumers say they feel more connected to brands that share behind-the-scenes content, according to a 2025 Sprout Social study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
greenfroglabs.com
Primary
Tier B
https://greenfroglabs.com/blog/short-form-video-examples ↗
Source Article
Short form video is the dominant content format on every major social platform. TikTok reported 1.9 billion monthly active users in Q3 2025. Instagram Reels account for 50% of time spent on Instagram, according to Meta's Q4 2025 earnings call. YouTube Shorts surpassed 70 billion daily views in 2025,…
Original Research
greenfroglabs.com
· Original study ↗
Methodology
2025 Sprout Social study
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers: 64% share of consumers feeling more connected to brands. Source: greenfroglabs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bts-brand-connection-64
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<blockquote cite="https://lighthousedata.io/data/bts-brand-connection-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of consumers feeling more connected to brands for consumers<br><small>Source: greenfroglabs.com (2025) · <a href="https://lighthousedata.io/data/bts-brand-connection-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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