B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- share of abandoners just browsing for US shoppers who abandoned a cart (2026)
42% of US shoppers who abandoned a cart were simply browsing and not ready to buy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.darkroomagency.com/observatory/abandoned-cart-email ↗
Source Article
Abandoned Cart Emails: Timing & 10 Examples | Darkroom
RETENTION MARKETING
Abandoned Cart Emails: Strategy, Timing and 10 Examples That Recover Revenue
Written by Darkroom leardership
Last update: August 3, 2026
Cart abandonment is not a failure state; it is the buying process. In Baymard Institute's research, 42% of US shoppers who abandoned a cart wer…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers who abandoned a cart: 42% share of abandoners just browsing. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/browsing-abandoners-42pct
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<blockquote cite="https://lighthousedata.io/data/browsing-abandoners-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of abandoners just browsing for US shoppers who abandoned a cart<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/browsing-abandoners-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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