B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.87%
10.87% -- browse abandonment click through rate for browse abandonment email campaigns (2023)
According to a Klaviyo study of 1,000 browse abandonment email campaigns sent to over one million people, the average click-through rate was 10.87%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.87%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://emailmastery.org/teardown/yeti-email-marketing-teardown/ ↗
Source Article
The YETI Email Marketing Teardown - Email Mastery
YETI is an eCommerce store that sells all different types of outdoor gear — from trailhead dog beds and custom dog bowls to drinkware and coolers.
But this all started when YETI Coolers launched in 2006 with just one self-proclaimed mission: to “build the cooler you’d use every day if it existed.” Y…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo study of 1,000 browse abandonment campaigns sent to over one million recipients, cited by Email Mastery
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
browse abandonment email campaigns: 10.87% browse abandonment click through rate. Source: Klaviyo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/browse-abandonment-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/browse-abandonment-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.87%</strong> -- browse abandonment click through rate for browse abandonment email campaigns<br><small>Source: Klaviyo (2023) · <a href="https://lighthousedata.io/data/browse-abandonment-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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