B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.16%
0.16% -- email campaign conversion rate for Manually scheduled broadcast emails (ecommerce) (2025)
Manually scheduled broadcast/standard campaign emails achieve an average conversion rate of 0.16% according to Klaviyo email marketing benchmarks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://pagepilot.ai/blog/shopify-marketing-automation ↗
Source Article
Shopify Marketing Automation: Scale Sales Without More Work
Store owners waste hours each day sending emails, updating customer segments, and manually triggering campaigns, while competitors scale effortlessly. Most Shopify businesses lose sales not from a lack of customers, but from an inability to manage the repetitive tasks that drive conversions. Shopify…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo email marketing benchmarks as cited by PagePilot; baseline for manually scheduled broadcast emails. Undated benchmark; vintage set to publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Manually scheduled broadcast emails (ecommerce): 0.16% email campaign conversion rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/broadcast-email-conversion-rate-0-16
HTML Embed
<blockquote cite="https://lighthousedata.io/data/broadcast-email-conversion-rate-0-16" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.16%</strong> -- email campaign conversion rate for Manually scheduled broadcast emails (ecommerce)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/broadcast-email-conversion-rate-0-16" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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