B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- cpa increase vs control for Pure Broad Match Google Ads experiment campaign after negative keyword implementation (vs Phrase/Exact control) (2021-11)
In Test A, after negative keyword implementation and one month after launch, the Pure Broad Match experiment campaign had a CPA 49% higher than the control campaign.
- 50/50 split experiment
- Measured at second check-in after implementing negative keywords
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2021-11
Entity
Sample Size
3
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://b2webstudios.com/we-tested-pure-broad-match-keywords-heres-what-we-found/ ↗
Source Article
We Tested Pure Broad Match Keywords & Here's What We Found - B2 Web Studios
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins. As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months. With the consolidation of Broad Match Modified with Phrase Match, G…
Original Research
Seer Interactive
· Original study ↗
Methodology
Second check-in one month after launch, following negative keyword implementation; 50/50 campaign experiment split vs Phrase/Exact control
Methodology documented
Segmentation
IndustryB2B
RolePPC Specialist
Channelpaid_ads
Cite this stat
Plain Text
Pure Broad Match Google Ads experiment campaign after negative keyword implementation (vs Phrase/Exact control): 49% cpa increase vs control. Source: Seer Interactive (2021-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/broad-match-cpa-up-49pct-1mo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/broad-match-cpa-up-49pct-1mo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- cpa increase vs control for Pure Broad Match Google Ads experiment campaign after negative keyword implementation (vs Phrase/Exact control)<br><small>Source: Seer Interactive (2021-11) · <a href="https://lighthousedata.io/data/broad-match-cpa-up-49pct-1mo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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