B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- offline revenue growth rate for Digital-first nonprofit organizations (2023)
Digital-first nonprofit organizations saw a 36% growth in broad base offline revenue over the past 5 years.
- Represents 5-year growth
- Specific to broad base donors (excluding mid-level and major donors)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
27
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
https://benchmarks.nextafter.com/ ↗
Source Article
Digital
Original Research
NextAfter
· Original study ↗
Methodology
5-year growth in broad base offline giving revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital-first nonprofit organizations: 36% offline revenue growth rate. Source: NextAfter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/broad-base-offline-revenue-growth-5yr
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<blockquote cite="https://lighthousedata.io/data/broad-base-offline-revenue-growth-5yr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- offline revenue growth rate for Digital-first nonprofit organizations<br><small>Source: NextAfter (2023) · <a href="https://lighthousedata.io/data/broad-base-offline-revenue-growth-5yr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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