B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- online privacy concern rate for British adults (2012)
90 percent of British adults worry about their online privacy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris Interactive / TRUSTe
Primary
Tier A
http://www.truste.com/about-TRUSTe/press-room/news_truste_uk_website_study_reveals_extensive_trackin… ↗
Source Article
Original Research
Harris Interactive / TRUSTe
· Original study ↗
Methodology
British consumer confidence privacy survey conducted by Harris Interactive on behalf of TRUSTe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British adults: 90% online privacy concern rate. Source: Harris Interactive / TRUSTe (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-adults-online-privacy-worry-2012
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<blockquote cite="https://lighthousedata.io/data/british-adults-online-privacy-worry-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- online privacy concern rate for British adults<br><small>Source: Harris Interactive / TRUSTe (2012) · <a href="https://lighthousedata.io/data/british-adults-online-privacy-worry-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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