B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- users trusting online reviews only if business info matches for online review users (2026)
78% of users trust online reviews only if the business information matches across platforms, according to a BrightLocal study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://anypost.ai/blog/nap-consistency-for-local-seo-why-it-matters-how-to-fix-it ↗
Source Article
NAP Consistency for Local SEO: Why It Matters & How to Fix It
Original Research
BrightLocal
· Original study ↗
Methodology
Attributed to BrightLocal study; year not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online review users: 78% users trusting online reviews only if business info matches. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-review-trust-nap-match
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightlocal-review-trust-nap-match" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- users trusting online reviews only if business info matches for online review users<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/brightlocal-review-trust-nap-match" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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