B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of consumers trusting photos in reviews for Consumers reading online reviews (2023)
40% of respondents in BrightLocal's annual consumer review survey chose photos as a trusted element of a review that produces a positive view.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://leadferno.com/blog/how-to-get-more-reviews-that-include-photos ↗
Source Article
How To Get More Reviews That Include Photos - Leadferno
How To Get More Reviews That Include Photos
Maximize your Google reviews with photos. See why photos matter in your reviews for trust and conversion. Learn how to get more reviews to include photos.
Customer reviews are one of the most powerful online marketing tactics out there for a business. Havi…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal annual consumer review survey
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
Consumers reading online reviews: 40% share of consumers trusting photos in reviews. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-photos-trusted-review-element
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightlocal-photos-trusted-review-element" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers trusting photos in reviews for Consumers reading online reviews<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/brightlocal-photos-trusted-review-element" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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