B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- ai generated answer share local search for local searches (2025)
A 2025 BrightLocal study found that 43% of local searches produce an AI-generated answer rather than a list of links.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://everettwilkinson.com/2026/04/18/local-business-ai-visibility-dominate/ ↗
Source Article
local business AI visibility: how to dominate your local market | Everett Wilkinson
SMB Marketing
Local Business AI Visibility: How to Dominate Your Local Market
Local businesses can win AI recommendations in their market. Here is the exact workflow to dominate local AI visibility.
When someone asks ChatGPT for a plumber in Austin, your business either appears or it does not. There…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited by the article as a 2025 BrightLocal study; states 43% of local searches now produce an AI-generated answer rather than a list of links. Original survey methodology not described in this source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local searches: 43% ai generated answer share local search. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-ai-answers-local-search-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightlocal-ai-answers-local-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- ai generated answer share local search for local searches<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/brightlocal-ai-answers-local-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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