B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.6%
15.6% -- email ctr improvement rate for BrewDog (2026)
BrewDog improved email CTR by 15.6% after personalizing campaigns using first-party behavioral data.
- Case study cited from Bloomreach
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Bloomreach
Primary
Tier B
https://rebusadvertising.com/blogs/how-to-improve-click-through-rates/ ↗
Source Article
How to Improve Click Through Rates: A 2026 Guide
How to Improve Click Through Rates: A 2026 Guide
You launched the campaign. Impressions show up. Search terms look relevant. The email went out to a decent list. Then you open the dashboard and the click-through rate is flat.
That's a frustrating place to sit because low CTR looks small on paper, bu…
Original Research
Bloomreach
· Original study ↗
Methodology
Personalized email campaigns, as published by Bloomreach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BrewDog: 15.6% email ctr improvement rate. Source: Bloomreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brewdog-email-ctr-improvement-15-6
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<blockquote cite="https://lighthousedata.io/data/brewdog-email-ctr-improvement-15-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.6%</strong> -- email ctr improvement rate for BrewDog<br><small>Source: Bloomreach (2026) · <a href="https://lighthousedata.io/data/brewdog-email-ctr-improvement-15-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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