B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- sale price premium for home listings using the word 'breathtaking' (2007)
Home listings that used the word 'breathtaking' sold for 7% more.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Texas at San Antonio (Ronald Rutherford)
Primary
Tier B
https://trendbroker.blogspot.com/2007/03/word.html ↗
Source Article
WORD!
Researchers Say Certain Descriptions Help Sell Houses, While Others Hurt
San Antonio Express-News (TX) (03/01/07)
Hiller, Jennifer
Real estate experts say word selection and phrasing plays a large role in how long a home stays on the market. Ronald Rutherford, a professor of finance and real estate …
Original Research
University of Texas at San Antonio (Ronald Rutherford)
· Original study ↗
Methodology
Academic research by Ronald Rutherford, University of Texas at San Antonio, on real estate listing language
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home listings using the word 'breathtaking': 7% sale price premium. Source: University of Texas at San Antonio (Ronald Rutherford) (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/breathtaking-listings-sold-7-percent-more
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<blockquote cite="https://lighthousedata.io/data/breathtaking-listings-sold-7-percent-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- sale price premium for home listings using the word 'breathtaking'<br><small>Source: University of Texas at San Antonio (Ronald Rutherford) (2007) · <a href="https://lighthousedata.io/data/breathtaking-listings-sold-7-percent-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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