B
Evidence Grade B
Graded
under review
Safe to Cite
Current
33%
33% -- email reply rate for Break-up follow-up email (5th touch in touch plans) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier B
https://www.yesware.com/blog/follow-up-email-template/ ↗
Source Article
17 Follow
Original Research
Yesware
· Original study ↗
Methodology
Yesware first-party touch-plan data: reply rate when loss-aversion plus personalization break-up email is used as the 5th touch; sample size not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Break-up follow-up email (5th touch in touch plans): 33% email reply rate. Source: Yesware (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/breakup-email-fifth-touch-reply-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/breakup-email-fifth-touch-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- email reply rate for Break-up follow-up email (5th touch in touch plans)<br><small>Source: Yesware (2026) · <a href="https://lighthousedata.io/data/breakup-email-fifth-touch-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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