B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- social commerce usage rate for Consumers in Brazil, Italy and Spain (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adyen
Primary
Tier A
https://www.retailmagasinet.no/adyen-konvertering-netthandel/handel-i-sosiale-medier--den-neste-hand… ↗
Source Article
Handel i sosiale medier – den neste handelsrevolusjonen er allerede her
Handel i sosiale medier – den neste handelsrevolusjonen er allerede her
Adyens retailbarometer viser at 18 prosent av nordiske forbrukere benytter seg av sosiale medier for å handle daglig. Dette kan komme som en overraskelse for de som fulgte nyheten om at en kjent instagrammer med over to millione…
Original Research
Adyen
· Original study ↗
Methodology
Adyen Retail Barometer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers in Brazil, Italy and Spain: 28% social commerce usage rate. Source: Adyen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-italy-spain-social-shopping-28pct
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<blockquote cite="https://lighthousedata.io/data/brazil-italy-spain-social-shopping-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- social commerce usage rate for Consumers in Brazil, Italy and Spain<br><small>Source: Adyen (2025) · <a href="https://lighthousedata.io/data/brazil-italy-spain-social-shopping-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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