B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- consumers uncertain reaction ai generated content for Brazilian consumers (re: AI-generated marketing content) (2024)
49% of Brazilian consumers showed uncertainty about their reaction to technology-generated (AI) content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Getty Images / iStock
Primary
Tier C
https://afiliadosmagazine.com.br/ia-insights-para-um-processo-de-criacao-mais-autentico/ ↗
Source Article
Insights para um processo de criação mais autêntico - leia em Afiliados Magazine
Insights para um processo de criação mais autêntico
Publicado em 12 de março de 2024
A inteligência artificial na publicidade está remodelando estratégias e desde o ano passado – intitulado como o “ano da IA” – nos fez questionar ainda mais o seu uso e a confiança do consumidor na ferramenta. Marcas…
Original Research
Getty Images / iStock
· Original study ↗
Methodology
VisualGPS survey by Getty Images/iStock, as reported by Afiliados Magazine (Mar 12, 2024); share of Brazilian consumers uncertain about their reaction to AI-generated content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian consumers (re: AI-generated marketing content): 49% consumers uncertain reaction ai generated content. Source: Getty Images / iStock (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-consumers-uncertain-ai-generated-content
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<blockquote cite="https://lighthousedata.io/data/brazil-consumers-uncertain-ai-generated-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers uncertain reaction ai generated content for Brazilian consumers (re: AI-generated marketing content)<br><small>Source: Getty Images / iStock (2024) · <a href="https://lighthousedata.io/data/brazil-consumers-uncertain-ai-generated-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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