B
Evidence Grade B
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Safe to Cite
Aging
79.38%
79.38% -- paid media investment adoption rate for Brazilian companies analyzed in Leadster Panorama study (2024)
79.38% of companies analyzed in the Leadster Panorama 2024 study allocate part of their marketing budget to paid lead-generation strategies.
- Most companies invest less than R$1,000 in paid media actions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79.38%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,772
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadster (with HubSpot, Rock Content and V4 Company)
Primary
Tier B
https://roimine.com/panorama-de-geracao-de-leads-2024/ ↗
Source Article
Panorama de Geração de Leads 2024
O Panorama de Geração de Leads 2024 é a terceira edição deste estudo e traz insights sobre diversas empresas B2C e B2B. Na edição deste ano, foram 17 segmentos participantes, sendo ao todo 2772 sites, 147 milhões de acessos e 3,5 milhões de leads analisados.
Vamos conferir o que o maior benchmarking…
Original Research
Leadster (with HubSpot, Rock Content and V4 Company)
· Original study ↗
Methodology
Share of companies directing part of marketing budget to paid lead-generation strategies; report notes most invest under R$1,000 in paid media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian companies analyzed in Leadster Panorama study: 79.38% paid media investment adoption rate. Source: Leadster (with HubSpot, Rock Content and V4 Company) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-companies-paid-lead-gen-budget-2024
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<blockquote cite="https://lighthousedata.io/data/brazil-companies-paid-lead-gen-budget-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79.38%</strong> -- paid media investment adoption rate for Brazilian companies analyzed in Leadster Panorama study<br><small>Source: Leadster (with HubSpot, Rock Content and V4 Company) (2024) · <a href="https://lighthousedata.io/data/brazil-companies-paid-lead-gen-budget-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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