B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

8%

8% -- share citing marketing as top ai application area for Brazilian companies (professionals surveyed on corporate AI adoption) (2026-03)

2026-03  · n=202  · Pipefy

8% of surveyed Brazilian corporate professionals believe AI adoption has the greatest application potential in marketing.

Cite this stat Share How we verify
Attribution: Pipefy View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026-03
Entity
Brazilian companies (professionals surveyed on corporate AI adoption)
Sample Size
202
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pipefy Primary Tier A
https://www.pipefy.com/pt-br/press-release/empresas-brasileiras-querem-ia-mas-ainda-esbarram-no-conh… ↗
Confidence: 57/100 Vintage: 2026-03 Channel: Deep Crawl
Source Article
Empresas brasileiras querem IA, mas ainda esbarram no conhecimento técnico, mostra pesquisa da Pipefy | Pipefy
São Paulo, março de 2026 — Apesar do avanço das ferramentas de Inteligência Artificial e do crescente interesse pela sua utilização dentro das empresas, um dos maiores desafios ainda está na dificuldade de entender a tecnologia. De acordo com dados da Pipefy, plataforma de IA e orquestração de proce…
Original Research
Pipefy · Original study ↗
Methodology

Pipefy survey of 202 professionals of different hierarchical levels and sectors in Brazil on the current stage of AI adoption in the corporate environment. Marketing ranked last among areas seen as having the greatest AI application potential (data analysis 59%, customer service 44%, finance/HR/sales 18%, legal/compliance 10%, marketing 8%). Respondent sectors: 29% diverse (retail, credit, services), 25% technology, 17% financial, remainder logistics/education/health/agribusiness.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian companies (professionals surveyed on corporate AI adoption): 8% share citing marketing as top ai application area. Source: Pipefy (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-companies-ai-potential-marketing-8pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brazil-companies-ai-potential-marketing-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share citing marketing as top ai application area for Brazilian companies (professionals surveyed on corporate AI adoption)<br><small>Source: Pipefy (2026-03) · <a href="https://lighthousedata.io/data/brazil-companies-ai-potential-marketing-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →
Last updated:
Found an issue? Report it