70% -- population percentage active social media for Brazil (2021)

Name: Population Percentage Active Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

2021 · Data Reportal

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Attribution: Data Reportal View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2021

Entity

Brazil

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Data Reportal Primary Tier B

https://aconcaia.com/blog/guia-marketing-operations ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Guia completo de Marketing Operations

Original Research

Data Reportal · Original study ↗

Methodology

Source: Digital 2021: Brazil, Data Reportal

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Brazil: 70% population percentage active social media. Source: Data Reportal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brasil_social_media_users

HTML Embed

<blockquote cite="https://lighthousedata.io/data/brasil_social_media_users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- population percentage active social media for Brazil<br><small>Source: Data Reportal (2021) · <a href="https://lighthousedata.io/data/brasil_social_media_users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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