B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- share of brands not using welcome email for brands (2023)
51% of brands do not use a welcome email according to an industry benchmark report.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to engage new subscribers with the perfect welcome email | EmailOctopus
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”.
Countless studies show that welcome emails drive higher …
Methodology
Cited industry benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 51% share of brands not using welcome email. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-without-welcome-email-51pct
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<blockquote cite="https://lighthousedata.io/data/brands-without-welcome-email-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of brands not using welcome email for brands<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/brands-without-welcome-email-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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