B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- brands with sponsorship strategy for brands (2023)
58% of surveyed brands report having a sponsorship strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Federation of Advertisers (WFA) / Lumency
Primary
Tier A
https://lumency.co/2024/02/16/the-evolution-of-sponsorship-a-wfa-report-in-partnership-with-lumency/ ↗
Source Article
The Evolution of Sponsorship: A WFA Report in Partnership with Lumency
Sponsorship as a form of marketing pressure, once largely emotionally driven and lacking strategic depth, has undergone a revolutionary transformation in recent years. The Lumency report, The Evolution of Sponsorship, published in partnership with the World Federation of Advertisers (WFA), aims to u…
Original Research
World Federation of Advertisers (WFA) / Lumency
· Original study ↗
Methodology
Survey of WFA members, Q2 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 58% brands with sponsorship strategy. Source: World Federation of Advertisers (WFA) / Lumency (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-with-sponsorship-strategy
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<blockquote cite="https://lighthousedata.io/data/brands-with-sponsorship-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brands with sponsorship strategy for brands<br><small>Source: World Federation of Advertisers (WFA) / Lumency (2023) · <a href="https://lighthousedata.io/data/brands-with-sponsorship-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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