B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- brand social listening adoption rate for Leading brands (2021)
51% of surveyed leading brands utilized social monitoring/listening in any capacity.
- Survey sampled 200 leading brands
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
We Are Social and Hootsuite
Primary
Tier C
https://www.wonderflow.ai/blog/social-listening-guide-analytics ↗
Source Article
Social Listening Guide: How to Use Social Media Analytics to Listen Smarter | Wonderflow
Social media is a whole different world. Find the different meanings of commonly used terms, gain the value of social listening, and learn how to use social media analytics to listen smarter.
Imagine running your own taco stand (and who wouldn't want to do so?). While preparing the guacamole, you he…
Original Research
We Are Social and Hootsuite
· Original study ↗
Methodology
Survey of 200 leading brands on use of social monitoring/listening in any capacity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leading brands: 51% brand social listening adoption rate. Source: We Are Social and Hootsuite (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-social-listening-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-using-social-listening-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- brand social listening adoption rate for Leading brands<br><small>Source: We Are Social and Hootsuite (2021) · <a href="https://lighthousedata.io/data/brands-using-social-listening-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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