B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- brand social channel adoption rate for Brands using social channels to drive social commerce growth (2023)

2023  · Shopify

Already, 28% of brands use their social channels to drive social commerce growth.

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Attribution: Shopify View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Brands using social channels to drive social commerce growth
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Shopify Primary Tier C
https://sprii.io/ebook/section/partnerships-will-give-power-back-to-smaller-brands ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Partnerships Will Give Power Back to Smaller Brands | Sprii
SECTION 3 RECAP 4 MIN READING TIME When you look around at cutting-edge tech news right now, you’ll read about things like blockchain technologies, advancements in AI, and whispers about the coming “metaverse.” There are a lot of highly skilled and intelligent people out there working away on potent…
Original Research
Shopify · Original study ↗

Cited from Shopify Commerce Trends report 2023; time period inferred from report year

Methodology documented
Industrymarketing
Plain Text
Brands using social channels to drive social commerce growth: 28% brand social channel adoption rate. Source: Shopify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-social-channels-growth-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-using-social-channels-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- brand social channel adoption rate for Brands using social channels to drive social commerce growth<br><small>Source: Shopify (2023) · <a href="https://lighthousedata.io/data/brands-using-social-channels-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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