B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- brands leveraging campaign automation platforms for Brands (2024)
Less than 10% of brands leverage platforms that enable influencer marketing campaign process automation.
- Reported as 'less than 10%'
Lighthouse Research Team
Last verified:
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Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Will AI Influencers Change the Future of Influencer Marketing?
Summary:
AI influencers are virtual beings created to engage audiences on social media. They resemble real people, share content, and promote products without needing breaks. Their constant availability allows them to connect with a broader audience creatively. However, some people still prefer huma…
Methodology
Reported as 'less than 10%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands: 10% brands leveraging campaign automation platforms. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-automation-platforms
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-using-automation-platforms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- brands leveraging campaign automation platforms for Brands<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/brands-using-automation-platforms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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