B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of brands using ai in marketing workflows for brands (2025)
70% of brands are projected to use AI tools in their marketing workflows by 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://algrowvert.com/boost-sales-with-ai-in-branding-using-these/ ↗
Source Article
Boost Sales with AI in Branding Using These 8 Proven Steps
Original Research
Gartner
· Original study ↗
Methodology
Cited as Gartner 2024 projection; secondary citation
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
brands: 70% share of brands using ai in marketing workflows. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-ai-marketing-workflows-2025
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<blockquote cite="https://lighthousedata.io/data/brands-using-ai-marketing-workflows-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of brands using ai in marketing workflows for brands<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/brands-using-ai-marketing-workflows-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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