B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- ai search performance tracking rate for Brands (Fortune 500 consumer brand CMOs) (2025-09)
Fewer than 16% of brands systematically track their AI search performance.
- Stated as 'fewer than 16%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://fireflyweblabs.com/first-500-ai-recommendations-study/ ↗
Source Article
The First 500 AI Recommendations We Studied
The First 500
AI Recommendations
We Studied
What ChatGPT, Claude, Gemini, Perplexity, and Google AI actually reward when recommending local businesses — analyzed across five platforms, ten industries, and ten Orange County markets.
What the Data
Actually Shows
The business appearing first in Google …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited by Firefly from McKinsey's 2025 CMO Survey (September 2025); source references describe Fortune 500 consumer brand CMO AI tracking data, n ≈ 30. Figure stated as 'fewer than 16%'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands (Fortune 500 consumer brand CMOs): 16% ai search performance tracking rate. Source: McKinsey & Company (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-tracking-ai-search-performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-tracking-ai-search-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ai search performance tracking rate for Brands (Fortune 500 consumer brand CMOs)<br><small>Source: McKinsey & Company (2025-09) · <a href="https://lighthousedata.io/data/brands-tracking-ai-search-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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