B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- percentage of brands tracking ai performance for brands (2025)
Only 16% of brands systematically track their AI search performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
McKinsey & Company
Primary
Tier A
https://icoda.io/zh-hans/ai/google-business-profile-ai-visibility/ ↗
Source Article
提高人工智能知名度的 Google 企业简介：2026 年指南
导言
有一件事可能会让你大吃一惊：谷歌人工智能概述现在出现在超过 60% 的美国搜索查询中，是一年前的两倍[1]。当有人要求谷歌、ChatGPT 或 Perplexity 推荐一家企业时，这些系统会从他们信任的结构化数据源中提取信息，而您的谷歌企业简介就位于列表的顶部。
问题出在哪里？大多数企业仍然把他们的 GBP 当作一张数字名片，设置一次就忘了。只有 22% 的营销人员积极跟踪他们的人工智能可见度[2]，这意味着 78% 的营销人员不知道人工智能是在推荐他们还是推荐竞争对手。
人工智能驱动的搜索已成为主流。目前，44% 的用户表示人工智能是他们做出决策的主要来源[3]，但只有 16% 的品…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey & Company - CMO Survey (Fortune 500)
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brands: 16% percentage of brands tracking ai performance. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-tracking-ai-performance-16-percent-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-tracking-ai-performance-16-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- percentage of brands tracking ai performance for brands<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/brands-tracking-ai-performance-16-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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