B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
86%
86% -- brand satisfaction with ai share for brands using AI customer service (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twilio
Primary
Tier B
https://www.twilio.com/en-us/blog/insights/improve-ai-satisfaction ↗
Source Article
86% of brands think their AI works. Only 51% of customers agree.
Brands think they’ve designed AI that solves all their customers problems, but almost half of customers disagree. Here’s what’s happening.
Original Research
Twilio
· Original study ↗
Methodology
Twilio blog insight article; survey methodology not stated in summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using AI customer service: 86% brand satisfaction with ai share. Source: Twilio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-think-ai-works-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-think-ai-works-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- brand satisfaction with ai share for brands using AI customer service<br><small>Source: Twilio (2026) · <a href="https://lighthousedata.io/data/brands-think-ai-works-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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