B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- share of brands testing trigger timing across time zones for brands using email automation (2026)
Only 12% of brands test trigger timing across time zones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/trigger-based-automation/ ↗
Source Article
Trigger Based Automation
Automated email flows don't earn their keep because they save time. They earn it because they produce outsized revenue. Trigger-based automation generates nearly 41% of total email revenue while representing only 5.3% of emails sent, which puts automated flows at nearly 18 times the average revenue …
Original Research
ecommerceboost.io
· Original study ↗
Methodology
From a LinkedIn analysis on trigger timing cited by ecommerceboost.io
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using email automation: 12% share of brands testing trigger timing across time zones. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-testing-trigger-timing-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-testing-trigger-timing-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share of brands testing trigger timing across time zones for brands using email automation<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/brands-testing-trigger-timing-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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