B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92.1%
92.1% -- social media advertising adoption rate for Brands using social media advertising (2022)
92.1% of brands in 2022 reported using some form of social media advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92.1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
growthcollective.com
Primary
Tier C
https://www.growthcollective.com/blog/social-media-optimization ↗
Source Article
10 Big-Impact Social Media Optimization Tactics That Are Easy To Apply
Are you getting the most out of your social media marketing strategy?
Social media optimization (SMO) could be the best way to boost your ROI and generate more positive results from each campaign. After all, while 92.1% of brands in 2022 say they’re using some form of social media advertising, only …
Original Research
growthcollective.com
· Original study ↗
Methodology
Original survey or study not cited by the publisher; likely secondary citation of an industry dataset
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using social media advertising: 92.1% social media advertising adoption rate. Source: growthcollective.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-social-media-advertising-2022
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<blockquote cite="https://lighthousedata.io/data/brands-social-media-advertising-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.1%</strong> -- social media advertising adoption rate for Brands using social media advertising<br><small>Source: growthcollective.com (2022) · <a href="https://lighthousedata.io/data/brands-social-media-advertising-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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