B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- content expectation rate for consumers (2023)
84% of people believe brands should be creating content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmallBizGenius
Primary
Tier C
https://www.smallbizgenius.net/by-the-numbers/advertising-statistics/ ↗
Source Article
Facebook vs Google Ads The Best Choice For Your South African Business
Internet advertising in South Africa is expected to account for 25 percent of the total ad market in the country, with a value of over 580 million U.S. dollars by 2023!
Those ‘sponsored’ posts you keep seeing on your Facebook timeline as well as the ads on Google for the exact thing you are looking …
Original Research
SmallBizGenius
· Original study ↗
Methodology
Cited from smallbizgenius.net
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 84% content expectation rate. Source: SmallBizGenius (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-should-create-content
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<blockquote cite="https://lighthousedata.io/data/brands-should-create-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- content expectation rate for consumers<br><small>Source: SmallBizGenius (2023) · <a href="https://lighthousedata.io/data/brands-should-create-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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