B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57.7%
57.7% -- share of brands sending welcome emails for brands using email marketing (2025)
57.7% of brands send welcome emails as part of their email marketing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invesp
Primary
Tier C
https://voyado.com/resources/blog/3-ways-to-improve-onsite-personalization/ ↗
Source Article
Improve onsite personalization – 3 ways to do it | Voyado
Want to boost sales, earn loyal customers, and make your website work harder? Start with onsite personalization.
Today’s shoppers expect tailored experiences tailored to their behavior, interests, and past purchases. McKinsey found that 71% of consumers expect companies to deliver personalized inter…
Original Research
Invesp
· Original study ↗
Methodology
Citing Invesp research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using email marketing: 57.7% share of brands sending welcome emails. Source: Invesp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-sending-welcome-emails
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<blockquote cite="https://lighthousedata.io/data/brands-sending-welcome-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.7%</strong> -- share of brands sending welcome emails for brands using email marketing<br><small>Source: Invesp (2025) · <a href="https://lighthousedata.io/data/brands-sending-welcome-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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