B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57.7%
57.7% -- welcome email adoption rate for ecommerce brands (2024)
According to MailModo, 57.7% of brands globally send a welcome email.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailModo
Primary
Tier C
https://www.ethicalemails.co/post/these-6-simple-improvements-can-drive-5-6-figures-in-added-revenue… ↗
Source Article
These 6 Simple Improvements Can Drive 5&6 Figures in Added Revenue from Your Email Marketing Every Year
These 6 Simple Improvements Can Drive 5&6 Figures in Added Revenue from Your Email Marketing Every Year
Updated: Apr 30, 2024
During the quiet holiday time between 2023 and 2024, I went into a deep dive into apparel B-corp email strategy.
9+ newsletters later, I found 6 key areas for them to improve…
Original Research
MailModo
· Original study ↗
Methodology
Cited from MailModo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands: 57.7% welcome email adoption rate. Source: MailModo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-sending-welcome-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-sending-welcome-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.7%</strong> -- welcome email adoption rate for ecommerce brands<br><small>Source: MailModo (2024) · <a href="https://lighthousedata.io/data/brands-sending-welcome-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.