B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of brands running affiliate programs for brands worldwide (2026)
Over 80% of brands worldwide operate affiliate programs.
- The source states 'Over 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
viralref.com
Primary
Tier C
https://viralref.com/blog/partners-and-affiliates ↗
Source Article
Square Partners and Affiliates Playbook for 2026
Square Partners and Affiliates Playbook for 2026
Launch a partners and affiliates program for your Square business. Salon and studio owners can drive growth with automated rewards and tracking.
You hear it all the time at the front desk.
A client checks out after a great haircut, facial, or class an…
Original Research
viralref.com
· Original study ↗
Methodology
Cited from 'affiliate marketing statistics'; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands worldwide: 80% share of brands running affiliate programs. Source: viralref.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-running-affiliate-programs
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<blockquote cite="https://lighthousedata.io/data/brands-running-affiliate-programs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of brands running affiliate programs for brands worldwide<br><small>Source: viralref.com (2026) · <a href="https://lighthousedata.io/data/brands-running-affiliate-programs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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