B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- share of brands rethinking marketing communication to encourage greener consumer behaviours for brands (2023)
38% of CMOs surveyed by Deloitte indicated their brands are rethinking marketing communication to encourage greener consumer behaviours.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,015
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://report.thedrum.com/sustainability-2023/ ↗
Source Article
Home - Sustainability Report 2023
The marketer’s guide to the climate crisis
Can marketing save the world? Probably not alone, but it can certainly play its part in providing the communication and solutions required to combat the climate crisis.
“It must be a year of game- changing climate action”
Sustainability is no longer a nice …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte survey of 1,015 CMOs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 38% share of brands rethinking marketing communication to encourage greener consumer behaviours. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-rethinking-marketing-communication-greener-2023
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<blockquote cite="https://lighthousedata.io/data/brands-rethinking-marketing-communication-greener-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of brands rethinking marketing communication to encourage greener consumer behaviours for brands<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/brands-rethinking-marketing-communication-greener-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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