B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share of brands reducing video budget for brands (2023)
Only 3% of brands plan to reduce their video budget.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://www.addaptive.com/blog/add-video-advertising-to-campaigns-to-boost-engagement/ ↗
Source Article
Add Video Advertising to Campaigns to Boost Engagement
Add Video Advertising to Campaigns to Boost Engagement
The Popularity of Video Ads
Among the available digital advertising media types, video has been proven to be the most popular medium among advertisers, B2B buyers, and consumers alike when paired with display and native ads. As Hubspot’s 2023 St…
Original Research
Wyzowl
· Original study ↗
Methodology
Sourced from Wyzowl Video Marketing Statistics 2023
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
brands: 3% share of brands reducing video budget. Source: Wyzowl (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-reducing-video-budget-2023
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<blockquote cite="https://lighthousedata.io/data/brands-reducing-video-budget-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of brands reducing video budget for brands<br><small>Source: Wyzowl (2023) · <a href="https://lighthousedata.io/data/brands-reducing-video-budget-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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