B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
87%
87% -- share of brands preferring hashtags in caption for Instagram brands (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Insider
Primary
Tier C
https://milkstreetmarketing.com/using-hashtags-captions-or-comments/ ↗
Source Article
Hashtags: Captions vs Comments | Milk Street Marketing
Hashtags have earned their spot in marketing strategies by driving impressions and reach for new audiences, as well as increasing engagement in the form of likes and comments.
On Milk Street, we’ve embarked on a journey to solve one of social media’s greatest mysteries: Where is the best spot to pla…
Original Research
Social Insider
· Original study ↗
Methodology
Cited by Milk Street Marketing, attributed to Social Insider research and internal polls
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram brands: 87% share of brands preferring hashtags in caption. Source: Social Insider (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-prefer-hashtags-in-caption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-prefer-hashtags-in-caption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of brands preferring hashtags in caption for Instagram brands<br><small>Source: Social Insider (2024) · <a href="https://lighthousedata.io/data/brands-prefer-hashtags-in-caption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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