B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

93%

93% -- brands acquiring new customer via social video for brands on social media (2022)

Name: Brands Acquiring New Customer Via Social Video Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2022 · anytimedigitalmarketing.com

93% of brands acquired a new customer due to a video on social media.

Secondary citation without named source study or sample methodology details

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Attribution: anytimedigitalmarketing.com View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2022

Entity

brands on social media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

anytimedigitalmarketing.com Primary Tier C

https://anytimedigitalmarketing.com/2022/03/30/10-video-marketing-ideas-for-social-media/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Common Crawl

Source Article

10 Video Marketing Ideas For Social Media

Original Research

anytimedigitalmarketing.com · Original study ↗

Methodology

Secondary citation in blog post; original study not named

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

brands on social media: 93% brands acquiring new customer via social video. Source: anytimedigitalmarketing.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-new-customer-social-video-93

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<blockquote cite="https://lighthousedata.io/data/brands-new-customer-social-video-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- brands acquiring new customer via social video for brands on social media<br><small>Source: anytimedigitalmarketing.com (2022) · <a href="https://lighthousedata.io/data/brands-new-customer-social-video-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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