B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- share of brands gaining customer via social video for Brands (2021)
93% of brands acquired a new customer due to a video on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Animoto
Primary
Tier C
https://b2bdigitalmarketers.com/blog/b2b-content-marketing-statistics/ ↗
Source Article
158+ B2B Content Marketing Statistics to Drive More Leads in 2022
Original Research
Animoto
· Original study ↗
Methodology
Secondary compilation citing Animoto 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands: 93% share of brands gaining customer via social video. Source: Animoto (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-new-customer-social-video
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<blockquote cite="https://lighthousedata.io/data/brands-new-customer-social-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of brands gaining customer via social video for Brands<br><small>Source: Animoto (2021) · <a href="https://lighthousedata.io/data/brands-new-customer-social-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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