B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- share of brands managing creator finances on spreadsheets and email for US and UK brands (2026)
73% of US and UK brands still manage creator finances on static spreadsheets and email threads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy / Censuswide
Primary
Tier A
https://www.billiondollarboy.com/news/companion-launches-creator-investment-intelligence ↗
Source Article
Creator Investment Intelligence: Data-Driven Creator Pricing | Billion Dollar Boy
News
July 30, 2026
Companion Launches Creator Investment Intelligence
Companion Launches Creator Investment Intelligence
Creator marketing is now a core global channel. But while budgets have grown, the systems supporting them haven't kept pace.
Priced on Guesswork: The State of Creator Investment
O…
Original Research
Billion Dollar Boy / Censuswide
· Original study ↗
Methodology
Survey by Censuswide of 1,000 marketing and procurement decision-makers in the US and UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK brands: 73% share of brands managing creator finances on spreadsheets and email. Source: Billion Dollar Boy / Censuswide (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-managing-creator-finances-spreadsheets-2026
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<blockquote cite="https://lighthousedata.io/data/brands-managing-creator-finances-spreadsheets-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of brands managing creator finances on spreadsheets and email for US and UK brands<br><small>Source: Billion Dollar Boy / Censuswide (2026) · <a href="https://lighthousedata.io/data/brands-managing-creator-finances-spreadsheets-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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