B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- share of brands maintaining or increasing social budgets for brands (2025)
81% of brands are maintaining or increasing their social media budgets despite economic uncertainty.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ignite Social Media
Primary
Tier C
https://inbouncy.com/white-label-social-media-marketing ↗
Source Article
White Label Social Media Marketing | Meta, LinkedIn, TikTok & More
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Original Research
Ignite Social Media
· Original study ↗
Methodology
Cited from Ignite Social Media; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 81% share of brands maintaining or increasing social budgets. Source: Ignite Social Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-maintaining-increasing-social-budgets
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<blockquote cite="https://lighthousedata.io/data/brands-maintaining-increasing-social-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of brands maintaining or increasing social budgets for brands<br><small>Source: Ignite Social Media (2025) · <a href="https://lighthousedata.io/data/brands-maintaining-increasing-social-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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