B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of brands with listing completeness below 70pct for e-commerce brands (2025)
80% of brands have a listing completeness score below 70% without knowing it.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opensend
Primary
Tier C
https://www.sitelucent.com/blog/why-digital-shelf-analytics-isnt-a-nice-to-have-its-your-foundation/ ↗
Source Article
Why Digital Shelf Analytics isn’t a nice-to-have. It’s your foundation. - Sitelucent
That’s how much global retailers lose every year to out-of-stock situations alone. Not to returns. Not to marketing that doesn’t land. Just to products that should have been available — but weren’t.
Now add to that: missing listings nobody flagged. Content that underperforms because it was never opt…
Original Research
Opensend
· Original study ↗
Methodology
Vendor blog citing Opensend/eCommerce research 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce brands: 80% share of brands with listing completeness below 70pct. Source: Opensend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-listing-completeness-below-70
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<blockquote cite="https://lighthousedata.io/data/brands-listing-completeness-below-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of brands with listing completeness below 70pct for e-commerce brands<br><small>Source: Opensend (2025) · <a href="https://lighthousedata.io/data/brands-listing-completeness-below-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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