B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- brands increasing marketing budgets for brands (2023)
68% of brands are increasing their budgets in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fohr
Primary
Tier B
https://archive.fohr.co/resources/fohr-holiday-report ↗
Source Article
Resource | Fohr
Original Research
Fohr
· Original study ↗
Methodology
Fohr brand survey
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Cite this stat
Plain Text
brands: 68% brands increasing marketing budgets. Source: Fohr (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-increasing-budgets-68
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<blockquote cite="https://lighthousedata.io/data/brands-increasing-budgets-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brands increasing marketing budgets for brands<br><small>Source: Fohr (2023) · <a href="https://lighthousedata.io/data/brands-increasing-budgets-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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