B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
37%
37% -- share of brands increasing email marketing budget for brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
HubSpot
Primary
Tier C
https://smaily.com/top-10-email-marketing-techniques-to-target-your-ideal-customer/ ↗
Source Article
Top 10 Email Marketing Techniques to Target Your Ideal Customer
Contemporary marketing techniques have been catching up rapidly. However, a Hubspot report highlighted that 37% of brands increased their email marketing budget. And you don’t want to get left behind — especially since 77% of marketers saw a substantial uptick in email engagement in the last 12 mont…
Also cited by
Badass Insurance Leads
https://web.archive.org/web/20251118080444id_/https://badassinsuranceleads.com/1…
2026-09-23
Badass Insurance Leads
https://web.archive.org/web/20230811213401id_/https://badassinsuranceleads.com/e…
2026-09-29
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a HubSpot report, via Smaily blog article
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
brands: 37% share of brands increasing email marketing budget. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-increased-email-budget-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-increased-email-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of brands increasing email marketing budget for brands<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/brands-increased-email-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.